E-Luminate Group - Marketing Communications

MarComm Services

Marketing Communications

Our marketing communications services are designed to provide you with the best possible results.

Public Relations

Our background and expertise as an education firm provides us with unique insight and access to key media. We have developed relationships with key targets over years of working with analysts, editors and reporters

Building a comprehensive public relations plan is a must for any company seeking to gain traction with media and key audiences. We can develop a comprehensive communications plan directly aligned to your marketing and sales goals, containing an array of communications strategies and tactics that will keep you steadily in the news and top of mind among your targeted audiences.

There's a lot of talk about new media these days; we know how to navigate the ins and outs of the Web 2.0 world in order to deliver the best results. We will build and implement a new media strategy that will utilizes blogging, Wikipedia, viral marketing and online media to reach targeted online audiences.

Contrary to popular belief, all news is not good news. Every organization faces public relations challenges. We have a seasoned team of crisis communications professionals who can help you shape your message and tell your side of the story.

From briefings on Capitol Hill targeting policymakers and influencers, to tradeshows large and small, to your own customer events, we have the tools and expertise to ensure your event is a success. Whether you want us to create the event from the ground up or support your marketing team in improving existing initiatives, we can help you to determine which events will result in the best return on your investment.

We recognize the power and potential of placing your executive team in front of the right people. We'll design and craft a cutting-edge thought leadership platform to communicate more than just the value of your product offerings; we will elevate your message-and your company--to a higher level.

We provide customized media training sessions and executive coaching in order to ensure your company spokesperson is comfortable in all interview settings - and hits the right messages during every media encounter.

Integrated Planning Services

Your marketing communications plan is an essential roadmap to all of your marketing communications activities. e-Luminate Group can develop a comprehensive marketing communications plan to increase brand awareness and market visibility; showcase you as a leader in your industry; and revitalize sales and marketing efforts to generate leads and revenues.

A successful product launch depends on more than just a great product; a cutting-edge, strategic launch plan creates buzz around your new offering and ensures it's seen by the right audiences.

Messaging articulates your brand and corporate identity the way you want the world to see you. Effective messaging is essential to strengthening your brand and creating excitement and enthusiasm about your offerings. We can produce a comprehensive message set-from the corporate level to your key audiences--ensuring precise, compelling communications from the CEO to the sales team.

Marketing

Building a strategic marketing plan is of the highest priority for any organization seeking to gain traction in the market through sales, strategic partnerships and customer outreach and awareness.

Web sites are a powerful, controllable way for to increase your positive brand awareness, generate and qualify sales leads, enhance sales and marketing tactics, support special events and marketing tactics with innovative, interactive features, demonstrate key product features and benefits, and provide the media and the public with recent company news and announcements. Our analysis, design, and copyrighting capabilities will ensure your site is fresh, current, and informative.

e-Luminate Group provides corporate and product branding tailored to meet the needs and requirements of your organization. We build brand strategies that will significantly impact your brand equity, effectively communicate your brand promise and most importantly, align value-adding activities with your strategy.

Knowledge is power, and superior knowledge of rivals offers an incredible source of competitive advantage. Through a comprehensive competitor landscape and analysis exercise, we can provide information that may be used to reveal strategic weaknesses in rival organizations and allow you to anticipate a competitor's response and planned strategies and programs, as well as changes to the market environment.

Thanks to the speed and vastness of the Internet, your customers can access information about you easier than ever before. With this ease of access comes the challenge for businesses to make it simple for every customer, both established and potential, to find what they are looking for in a fast and intuitive manner. By employing a sound Search Engine Marketing (SEO) strategy, we'll ensure that the content of your Web site is more relevant, more attractive, and more easily read by search engines and their crawling and indexing software.

We will combine innovative, engaging design with tried-and-true strategy to produce strong and compelling marketing collateral for your brand. This collateral will echo your established corporate identity and will reflect key company and product messages.

Have a special project in mind? From event planning to sales training, we will work with you to ensure your project is a success.

We e-luminate your company, products and services.

Learn how these services can complement our 21st century skills services.